In 2009, nearly 11,000 people died in highway crashes involving a driver or a motorcycle operator with a blood alcohol concentration (BAC) of .08 or higher. Thousands more were injured. Since its debut more than 20 years ago, the Ad Council's 'Friends Don't Let Friends Drive Drunk' campaign has played a significant role in improving the safety of our roads. In large part due to the PSA campaign, more than two-thirds of Americans (68%) say they have tried to stop someone from driving impaired. Alcohol-related crashes dropped dramatically, reaching a low point in the late 1990s. In conjunction with stepped-up law enforcement, this long-running PSA campaign had changed the social norm. 'One for the road' was transformed into 'Friends don't let friends drive drunk.' It has been one of the Ad Council's most well-known and successful campaigns.


    Zugriff

    Zugriff über TIB

    Verfügbarkeit in meiner Bibliothek prüfen


    Exportieren, teilen und zitieren



    Titel :

    Buzzed Driving is Drunk Driving. Qualitative Advertising Research Report


    Erscheinungsdatum :

    2011


    Format / Umfang :

    40 pages


    Medientyp :

    Report


    Format :

    Keine Angabe


    Sprache :

    Englisch




    Drunk driving identifier

    JOO JA HOON | Europäisches Patentamt | 2021

    Freier Zugriff

    Drunk driving controller

    ZHEN JIN / XING SHUSEN / HUAI ZUXUAN et al. | Europäisches Patentamt | 2015

    Freier Zugriff

    DRUNK DRIVING PREVENTING DEVICE

    DOI YOSHIAKI / KIHATA KOHEI | Europäisches Patentamt | 2022

    Freier Zugriff

    DRUNK DRIVING PROTECTING DEVICE

    O SEOK JAE / OH HYO JU / OH HYO MIN et al. | Europäisches Patentamt | 2025

    Freier Zugriff

    Drunk Driving Prevention System

    YOO DO JOON | Europäisches Patentamt | 2024

    Freier Zugriff