The Urban Mass Transportation Administration provided a demonstration grant to enable a start-up marketing program to be carried out for improved ground transportation service to Dulles International Airport. The demonstration project did not begin in earnest until May 1984, when The Airport Connection began operating 'The Washington Flyer' bus and limousine services to both Dulles and National airports. The service included some new routes and stops, shorter headways, new vehicles and a new image, accompanied by substantial start-up marketing activities. The demonstration evaluation focused on pre- and post-implementation air traveler and bus rider surveys, supplemented by monitoring of airport use and ground transportation ridership. It is not possible to draw conclusions regarding impacts on market share. The demonstration failed to prove that the marketing strategies employed (primarily during start-up) were successful in raising long-term awareness or market share.
Dulles Airport Access Demonstration
1986
209 pages
Report
No indication
English
Dulles International Airport Access
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