The Urban Mass Transportation Administration provided a demonstration grant to enable a start-up marketing program to be carried out for improved ground transportation service to Dulles International Airport. The demonstration project did not begin in earnest until May 1984, when The Airport Connection began operating 'The Washington Flyer' bus and limousine services to both Dulles and National airports. The service included some new routes and stops, shorter headways, new vehicles and a new image, accompanied by substantial start-up marketing activities. The demonstration evaluation focused on pre- and post-implementation air traveler and bus rider surveys, supplemented by monitoring of airport use and ground transportation ridership. It is not possible to draw conclusions regarding impacts on market share. The demonstration failed to prove that the marketing strategies employed (primarily during start-up) were successful in raising long-term awareness or market share.


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    Titel :

    Dulles Airport Access Demonstration


    Beteiligte:
    L. S. Englisher (Autor:in) / J. A. Wensley (Autor:in)

    Erscheinungsdatum :

    1986


    Format / Umfang :

    209 pages


    Medientyp :

    Report


    Format :

    Keine Angabe


    Sprache :

    Englisch




    Dulles International Airport Access

    R. G. Baxter | NTIS | 1970


    DULLES INTERNATIONAL AIRPORT

    HOWELL, HERBERT H. | SAE Technical Papers | 1959


    Dulles international airport

    Howell, H.H. | Engineering Index Backfile | 1959



    Dulles Airport rail link

    Online Contents | 1994