The demonstration project concentrated on the development of innovative fare prepayment mechanisms. A Commuter Pass was designed for use by commuters, and was restricted to use on weekdays during peak-hours only. The Fare Cutter Card was developed as a partial payment pass that required a small on-board cash fare for each trip made. Sales of the innovative passes implemented in Bridgeport were modest due to the lack of a sizable commuter or very price-sensitive transit market there. In other urban areas with different market and service characteristics, ridership response to similar market-segmented and restrictive use passes might be stronger. Private sector involvement in the form of fare prepayment subsidization and joint marketing was also a major element of the pricing demonstration.


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    Title :

    Transit Pricing Demonstration in Bridgeport, Connecticut: A Case Study


    Contributors:

    Publication date :

    1986


    Size :

    91 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English