The purpose of the report is to summarize the promotion and product planning policies for the Maxi-Cab Commuter Club, a special portal-to-portal-bus service aimed at the city resident who drives his car to work, begun in Flint, Michigan, 1968. These policies are designed to attract patronage for the Maxi-Cab, and to provide a tool which would aid other transit groups in attracting more riders.
Flint Transportation Authority Demonstration Project. Advertising and Promotion Program: Design Implementation and Evaluation
1970
187 pages
Report
No indication
English
Regional Transportation Authority and Metra Parking Management Guidance System Demonstration Project
British Library Conference Proceedings | 2004
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