The Office for the Study of Automotive Transportation studied the future of automotive retailing. The study constituted a three stage effort: first, a review of distribution systems for three big ticket consumer product industries; second, 45 interviews with thought leaders among automotive dealers, manufacturers, and analysts; and third, a mail questionnaire with responses from 775 dealers and 31 executives at manufacturers from 22 different companies or divisions, covering about 95% of all US sales.


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    Title :

    Competing for Customers: The Future of Automotive Retailing


    Contributors:
    M. S. Flynn (author) / B. M. Belzowski (author) / K. F. Alkire (author) / R. H. Senter (author) / K. Hill (author)

    Publication date :

    2000


    Size :

    74 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English




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