The Office for the Study of Automotive Transportation studied the future of automotive retailing. The study constituted a three stage effort: first, a review of distribution systems for three big ticket consumer product industries; second, 45 interviews with thought leaders among automotive dealers, manufacturers, and analysts; and third, a mail questionnaire with responses from 775 dealers and 31 executives at manufacturers from 22 different companies or divisions, covering about 95% of all US sales.


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    Titel :

    Competing for Customers: The Future of Automotive Retailing


    Beteiligte:
    M. S. Flynn (Autor:in) / B. M. Belzowski (Autor:in) / K. F. Alkire (Autor:in) / R. H. Senter (Autor:in) / K. Hill (Autor:in)

    Erscheinungsdatum :

    2000


    Format / Umfang :

    74 pages


    Medientyp :

    Report


    Format :

    Keine Angabe


    Sprache :

    Englisch




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