The Office for the Study of Automotive Transportation studied the future of automotive retailing. The study constituted a three stage effort: first, a review of distribution systems for three big ticket consumer product industries; second, 45 interviews with thought leaders among automotive dealers, manufacturers, and analysts; and third, a mail questionnaire with responses from 775 dealers and 31 executives at manufacturers from 22 different companies or divisions, covering about 95% of all US sales.
Competing for Customers: The Future of Automotive Retailing
2000
74 pages
Report
Keine Angabe
Englisch
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