This paper presents the results of a Foresight Vehicle funded research project addressing the future of Automotive Retailing. The aims of the research are to develop a series of global scenarios of what car dealerships will be like in 2010 and identify the implications for the global Automotive Retail Environment (A.R.E.). The research methodology utilized is the Delphi technique: a judgmental forecasting technique that obtains the opinions of experts via a number of rounds of data collection.The results identify three initial scenarios: Bricks and ‘Clicks’, Experience Centers, and Virtual Reality with no one scenario being ideal. In reality, various combinations of the three will be used to develop a very different dealership offering. So whilst dealers are a critical element of the automotive retailing sector and will remain an integral part of the transaction process, the findings suggest that there will be a fundamental reconfiguration in terms of both number and style of dealerships.


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    Titel :

    Forecasting the Future of European Automotive Retailing: A Foresight Vehicle Research Project


    Weitere Titelangaben:

    Sae Technical Papers


    Beteiligte:
    Smith, Gareth (Autor:in) / Saker, James (Autor:in) / Story, Victoria (Autor:in)

    Kongress:

    SAE 2002 World Congress & Exhibition ; 2002



    Erscheinungsdatum :

    04.03.2002




    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Print


    Sprache :

    Englisch





    2002-01-0180. Forecasting the Future of European Automotive Retailing: A Foresight Vehicle Research Project

    Story, V. / Saker, J. / Smith, G. et al. | British Library Conference Proceedings | 2002



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    M. S. Flynn / B. M. Belzowski / K. F. Alkire et al. | NTIS | 2000