The objectives of the research were: To provide broad based marketing information on the Venezuelan and South Korean long haul pleasure travel market; To identify and describe Venezuelan and South Korean travel segments that are prime targets for travel to Canada and the United States; To describe elements of the travel products required to meet the needs of the travel market segments; and To provide input to the development and placement of effective advertising and promotion to convert potential travel to actual travel to Canada and the United States. The purpose of the Highlights Report is not to summarize all of the results available from the research, but rather to present a sample of some of the key findings. A more detailed indication of the kinds of information available, as well as an indication of how individual users might optimize their use of the data, is presented at the end of the Highlights Report.


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    Title :

    Pleasure Travel Market to North America: Venezuela and South Korea Highlights


    Publication date :

    1991


    Size :

    35 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English