The objectives of the study are: To provide broad-based marketing information on the Venezuelan long haul pleasure travel market for strategic planning purposes; To identify and describe Venezuelan travel segments that are prime targets for travel to Canada and the United States for industry marketers; To describe elements of the travel product(s) required to meet the needs of the target travel market segments; and To provide input to the development and placement of effective advertising and promotion to convert potential travel to actual travel to Canada and the U.S. The following research objectives were established: To identify the basic long haul pleasure travel motivations, benefits and product/activity needs of Venezuelan travelers; To identify and describe the size, travel characteristics, attitudinal and awareness characteristics of the market; To identify levels of awareness and perception of the various U.S. and Canadian travel products; To identify the media habits of the long haul traveler; and To profile Venezuelan long haul pleasure travelers in terms of demographics, vacation style and lifestyle characteristics.


    Access

    Access via TIB

    Check availability in my library


    Export, share and cite



    Title :

    Pleasure Travel Market to North America: Venezuela


    Publication date :

    1991


    Size :

    233 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English