Customer relationship management is the product of advanced information technologies and the modern management science, customer relationship management strategy is important in modern logistics, establish a scientific and efficient logistics enterprise customer relationship management architecture, the architecture contains customer contact layer, management level and decision support layer. Several implementation key technologies of the logistics enterprise customer relationship management were explored.


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    Title :

    Supply Chain-Oriented Logistics Company Customer Relationship Management


    Contributors:


    Publication date :

    2010-11-01


    Size :

    194658 byte




    Type of media :

    Conference paper


    Type of material :

    Electronic Resource


    Language :

    English




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