Disclosed is a setting method of a driven path of an autonomous driving vehicle. According to an embodiment of the present invention, the setting method of the driven path of the autonomous driving vehicle which provides advertisement on the road is able to acquire an information related to responses of advertisement targets on the advertisement provided by the autonomous driving advertisement vehicle, set the priority in accordance with a predetermined criteria on the lane the autonomous driving advertisement vehicle can drive based on the currently driven lane and the road situation information, and determine the driven lane and the driven path of the autonomous driving advertisement vehicle on the driven lane set by the priority. Accordingly, the present invention is able to determine the response level of the advertisement targets who receive the advertisement on the advertisement for an efficient provision of advertisement, and set the driven path and the driven lane based on the response level of the advertisement targets to the advertisement. One or more of the autonomous driving vehicle, user terminal, and server of the present invention can be related to an artificial intelligence module, unmanned aerial vehicle (UAV), robot, augmented reality (AR) device, virtual reality (VR) device, device related to the 5G service, etc.

    자율주행 차량의 주행경로 설정 방법을 개시한다. 본 명세서의 일 실시예에 도로상에서 광고를 제공하는 자율주행 차량의 주행경로 설정 방법은, 자율주행 광고차량이 제공하는 광고에 대하여 피 광고자 반응과 관련된 정보를 획득하고, 현재 주행 중인 차선 및 도로 상황 정보에 기초하여 자율주행 광고차량이 주행 가능한 차선을 미리 정해진 기준에 따라 우선순위를 설정하고, 우선 순위 기초하여 설정된 주행 차선으로 자율주행 광고차량의 주행 차선 및 주행 경로를 결정할 수 있다.이에 따라, 효율적인 광고 제공을 위해 광고를 제공받는 피 광고자의 광고에 대한 반응도를 판단하고, 피고자의 광고에 대한 반응도에 기초하여 주행경로 및 주행차선을 설정할 수 있는 효과가 있다. 본 명세서의 자율 주행 차량, 사용자 단말기 및 서버 중 하나 이상이 인공 지능(Artificail Intelligenfce) 모듈, 드론(Unmanned Aerial Vehicle, UAV), 로봇, 증강 현실(Augmented Reality, AR) 장치, 가상 현실(virtual reality, VR) 장치, 5G 서비스와 관련된 장치 등과 연계될 수 있다.


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    Title :

    SETTING TRAVER ROUTE OF AUTONOMOUS DRVING ADVERTISEMENT VEHICLE


    Additional title:

    자율주행 광고차량의 주행경로 설정


    Contributors:
    LEE CHULHEE (author) / PARK NAMYONG (author) / YOON TAESUK (author) / LEE DONGKYU (author) / LEE EUNKOO (author)

    Publication date :

    2021-05-11


    Type of media :

    Patent


    Type of material :

    Electronic Resource


    Language :

    Korean


    Classification :

    IPC:    B60W CONJOINT CONTROL OF VEHICLE SUB-UNITS OF DIFFERENT TYPE OR DIFFERENT FUNCTION , Gemeinsame Steuerung oder Regelung von Fahrzeug-Unteraggregaten verschiedenen Typs oder verschiedener Funktion / G05D SYSTEMS FOR CONTROLLING OR REGULATING NON-ELECTRIC VARIABLES , Systeme zum Steuern oder Regeln nichtelektrischer veränderlicher Größen / G09F DISPLAYING , Anzeigewesen



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