Abstract A new model for the motivational factors in decision-making processes undergone by drivers is introduced. It emphasizes the competition between the driver's desire to perform a certain act—induced by (excitatory) motives—in a certain traffic situation and the subjective risk associated with this desire. The import of this model to traffic-safety work lies in its emphasis on what the driver actually does in any given traffic situation rather than on his driving skill and or the traffic conditions as such.


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    Title :

    A model for the role of motivational factors in drivers' decision-making∗


    Contributors:

    Published in:

    Publication date :

    1973-08-31


    Size :

    19 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English



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