AbstractThree pilot programs designed to investigate and evaluate techniques to increase seat belt use were carried out in North Carolina, in preparation for a statewide belt use enhancement program. The three pilot sites were chosen to represent different types of North Carolina communities in terms of geography, size, demographics, and history of belt law enforcement. Each of the pilot programs involved radio, TV, and newspaper advertising on the importance of seat belt use, four weeks of intensive enforcement including checkpoints and roving patrols concentrating on seat belt violations, and extensive publicity about the enforcement. More than 2,500 citations were written for belt law violations during the programs; belt use rates among front seat occupants increased from 65% to 78% in High Point, 69% to 79% in Elizabeth City, and 43% to 81% in Haywood County. Telephone surveys revealed strong public support for the publicity and enforcement efforts.


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    Title :

    Development and evaluation of pilot programs to increase seat belt use in North Carolina


    Contributors:

    Published in:

    Journal of Safety Research ; 25 , 3 ; 167-175


    Publication date :

    1994-01-01


    Size :

    9 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




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