Review of three generations of aircraft, namely, twin-engine transport for 14 to 28 passengers, symbolized by DC-3, four-engine aircraft characterized by Douglas' DC-4, DC-6, and DC-7 and Lockheed' s 049, 749, 1049, and 1649, and jet transport, introduction of which triggered need for marketing in air transportation; fourth generation, high-density, low-cost transport will require radical modification or new concepts to accommodate single-flight departures of up to 900 passengers implicating special reservation systems, ticketing systems, and terminals; market of future air transportation and its characteristics are explored and areas where research is needed are indicated.


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    Title :

    Marketing -- In aviation's fourth generation


    Additional title:

    Astronautics Aeronautics


    Contributors:

    Published in:

    Publication date :

    1966


    Size :

    8 pages


    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English




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