Study of length of time required for public to recognize defect and how long it is before it ceases to be element of sales resistance; many makes of cars and wide variety of models are considered; tabulated data summarizing relationships and their ultimate effect upon public's ideas concerning car defects.


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    Title :

    Buyers remember "bugs" long after engineers have fixed and forgotten them


    Additional title:

    Automotive Industries


    Contributors:
    Neil, E.B. (author)

    Published in:

    Publication date :

    1933


    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English





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