Study of length of time required for public to recognize defect and how long it is before it ceases to be element of sales resistance; many makes of cars and wide variety of models are considered; tabulated data summarizing relationships and their ultimate effect upon public's ideas concerning car defects.
Buyers remember "bugs" long after engineers have fixed and forgotten them
Automotive Industries
Automotive Industries ; 68 , n 21
1933
Aufsatz (Zeitschrift)
Englisch
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