Study of length of time required for public to recognize defect and how long it is before it ceases to be element of sales resistance; many makes of cars and wide variety of models are considered; tabulated data summarizing relationships and their ultimate effect upon public's ideas concerning car defects.


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    Titel :

    Buyers remember "bugs" long after engineers have fixed and forgotten them


    Weitere Titelangaben:

    Automotive Industries


    Beteiligte:
    Neil, E.B. (Autor:in)

    Erschienen in:

    Erscheinungsdatum :

    1933


    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Print


    Sprache :

    Englisch


    Schlagwörter :



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