Comment on 1937 National Pacific Aircraft and Boat Show as indicator of future merchandising trends; discussion of this and other show projects from point of view of management; brief account of feature exhibits.


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    Title :

    Los Angeles lights a merchandising match


    Additional title:

    Aviation


    Published in:

    Aviation ; 36 , n 5 ; p 24-25 + 76 + 78


    Publication date :

    1937


    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English




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