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    Title :

    Project Apollo: Consumer-centric insights The dawn of a new era of advertising research


    Contributors:
    Gloeckler, D.C. (author) / Wood, L. (author)

    Conference:

    WM (ESOMAR world research conference) ; 2007 ; Dublin



    Publication date :

    2007-01-01


    Size :

    21 pages


    Remarks:

    Held on CD-ROM


    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English


    Keywords :


    Project Apollo: Consumer-centric insights The dawn of a new era of advertising research

    Gloeckler, D. / Wood, L. | British Library Conference Proceedings | 2008


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