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    Title :

    Project Apollo: Consumer-centric insights The dawn of a new era of advertising research


    Contributors:
    Gloeckler, D. (author) / Wood, L. (author)

    Conference:

    conference, ESOMAR/ARF WAM ; 2005 ; Montreal, canada


    Published in:

    ESOMAR/ARF WAM ; paper 31


    Publication date :

    2008-01-01


    Size :

    paper 31


    Remarks:

    Held on CD-ROM


    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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