Research on the acceptability of assistive systems for improving the safety of powered two‐wheelers (PTWs) is a pressing issue. The use of safety‐enhancing assistive systems for motorised vehicles, including advanced driver assistance systems and in‐vehicle information systems is widespread in many countries. Yet, there is only a limited number of equivalent intelligent transport systems (ITS) for PTWs, namely advanced rider assistance systems and on‐bike information systems. This study describes the methodological development of a specific tool for assessing motorcyclists’ acceptability of ITS, as part of the motorcyclists’ profiling questionnaire (MOPROQ). There were three stages of development. First, a literature review was undertaken to assess the current state of the art regarding ITS for PTWs and to determine the most relevant facets of acceptability that should be measured. Second, a series of focus group interviews were conducted to explore riders’ attitudes towards ITS. Finally, the focus group results were used to develop a large‐scale survey (MOPROQ), which was administered to an initial sample of over 6000 riders internationally. The designed tool can be used as a basis for the determination of rider acceptability of ITS systems in the future.


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