Using shared private residential spots for commuter parking is a relatively new parking method in China. It promotes the utilization of residential parking resources, while reducing parking supply pressure during the day. This study adopted the market segmentation approach for analyzing this new method, based on surveying parkers’ socioeconomic and attitudinal factors. The Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to identify various influential factors. The results reveal that attitudes and socioeconomic heterogeneity influence parkers’ willingness and attitudes, which play a more significant role in this process. Moreover, the K-means was used to segment the market. Finally, six segments with distinct characteristics were identified, based on a willingness to utilize private residential spots for commuter parking, sensitivity to parking search time, walking distances, the economy, environmental awareness and parking payment method. Suggestions for marketing promotion for parkers of each segment are also discussed. The findings in this paper will help clarify the mechanism behind commuter-parking location choices and benefit third parties by enabling them to establish precise marketing strategies.
Market Segmentation Analysis of Commuter Parking Relative to Shared Private Residential Parking Spots
Transportation Research Record: Journal of the Transportation Research Board
Transportation Research Record: Journal of the Transportation Research Board ; 2672 , 8 ; 942-952
2018-05-05
Article (Journal)
Electronic Resource
English
Predicting Owners’ Willingness to Share Private Residential Parking Spots
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