The total driving experience that Nissan promises in its Infiniti ads is backed by an IS strategy that links the car manufacturer with its dealers. To gain the competitive edge, Nissan and its suppliers spent 18 months developing an integrated network that links every dealer in the United States to the corporation's mainframe in Carson, California. This development and its benefits are discussed.


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    Title :

    The IS engine driving Infiniti


    Additional title:

    Nissans DV treibt den Infiniti-Absatz voran


    Contributors:
    Sivula, C. (author)

    Published in:

    Datamation ; 36 , 4 ; 89-92


    Publication date :

    1990


    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English




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