The author discusses Motorola's outlook for the automotive electronics market and proposes some alternatives available for managing the impact of this evolving arena. These alternatives for the vehicle manufacturer range from total backward integration to specifying everything with an outside supplier. He concludes that the best alternative for the vehicle manufacturer is to establish a strategic alliance with a full-service electronics supplier who has broad electronics expertise and can help the vehicle manufacturer in setting the control and integration strategy. With this approach, the automaker can continue to depend on individual subsystem suppliers to implement appropriate electronics solutions for individual subsystems. However, the automaker's full-service electronics partner would insure that the number of electronics suppliers remains under control and that the fully integrated system is both sensible and reliable.


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    Title :

    Automotive electronics in the car of the future: strategic alternatives for the vehicle manufacturer-Motorola, Inc.'s outlook for the automotive electronics market


    Additional title:

    Kfz-Elektronik der Zukunft: Strategische Alternativen fuer den Fahrzeughersteller, Motorolas Ausblick auf den Kfz-Elektronikmarkt


    Contributors:
    Tucker, F. (author)


    Publication date :

    1988


    Size :

    6 Seiten


    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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