When riding on a suburban train a lot customers complain very often the poor service, the uncomfortable train schedule, the old vestibules, and the unfriedly trainmen. Therfore closeness to the customer has become the most important challenge for suburban traffic companies. Conjoint measurement, one of the most useful techniques in this area, has been growing in polularity the last several years. The purpose of conjoint analysis is to determine the contributions of attributes to the choice sets. The idea is to derive attribute importance by analyzing customer benefit judgements concerning totally described suburban traffic options. Having identified the importance of attributes an 'ideal' service which maximizes market share can be developed. An empirical investigation demonstrates the advantage of this technique for developing services offered by suburban traffic companies.
Kundenorientierte Gestaltung des oeffentlichen Personennahverkehrs
Customer-optimized design of public transportation systems
Zeitschrift für Verkehrswissenschaft ; 67 , 4 ; 327-337
1996
11 Seiten
Article (Journal)
German
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