Form attractiveness is an important catalyst driving consumer preference for a particular product. However, a designer faces two major difficulties when attempting to enhance the attractiveness of a product form. First, consumer perception regarding form attractiveness involves a number of different intricate psychological and circumstantial evaluation bases. Second, variability exists between different consumer’s perceptions of the same product form. This study treats the task of satisfying consumer needs/desires for product form as a multi-objective design activity and develops a product form optimization method, which combines the Taguchi method with the TOPSIS algorithm. A case study involving the design of a passenger car form targeted at a particular consumer group is presented to demonstrate the operational procedure involved in the proposed method and to verify its performance. The results of the verification experiments confirm that the optimized design has a higher attractiveness in terms of each evaluation basis and results in a more consistent consumer evaluation than the non-optimized designs. The method proposed in this study is straightforward to implement and provide an effective means of reducing the time and costs associated with product form design.


    Access

    Access via TIB

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Optimizing product form attractiveness using Taguchi method and TOPSIS algorithm: A case study involving a passenger car


    Contributors:

    Published in:

    Concurrent Engineering ; 22 , 2 ; 135-147


    Publication date :

    2014


    Size :

    13 Seiten, 33 Quellen




    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English




    Selection of Passenger Car Using TOPSIS Method

    Borole, S. Y. / Malu, P. U. / Kamble, A. G. | Springer Verlag | 2022


    The Relative Attractiveness of Electric and Hybrid Passenger Cars

    Burke,A.F. / General Electric,US | Automotive engineering | 1982


    A measurement scale for evaluating the attractiveness of a passenger car form aimed at young consumers

    Chang, Hua-Cheng / Lai, Hsin-Hsi / Chang, Yu-Ming | Tema Archive | 2007


    Optimizing valve rotational speed using Taguchi techniques

    Refalo,K. / Bowyer,S. / Smith,M.C. et al. | Automotive engineering | 2010


    Optimizing Valve Rotational Speed Using Taguchi Techniques

    Refalo, Kevin / Smith, Mahlon / Hijawi, Mohammad et al. | SAE Technical Papers | 2010