Everyone is talking about automated driving: since the last IAA at the latest, a real marketing hype has evolved around "Automated Driving", "Piloted Driving" or "Self-driving Cars". Above everyone else German premium car manufacturers like Daimler, but also leading automotive suppliers like Continental are drawing a future in which cars steer themselves and the driver is no longer the driver. Utopia, vision, or even reality soon? Berylls Strategy Advisors have surveyed the potentials of the new technology and come to the conclusion: Never before in the more than 125-year-old history of automobiles was there an innovation with such fundamental implications for all parties involved in the automotive value chain, from automotive suppliers to automobile manufacturers, insurers up to infrastructure operators and service providers. On the one hand, this offers many opportunities for new business, on the other hand, existing businesses become obsolete. While today's driver assistance systems create the entry, fully automated driving will become reality in five to ten years - with a view to 2035, however, fully automated and autonomous vehicles will have already reached a market share of 10 percent. And in addition, new business models offer the potential of a multi-billion market, when mobility, infrastructure, data and contents "merge". Technology-centered perspectives will then be outdated; the customer with his mobility and usage needs will more than ever be in the focus of all future activities.
Automated Driving - "The Next Big Thing!?"
2014
10 Seiten
Conference paper
Storage medium
English
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