Under pressure by the impact of cut-throat competition and technological change, automotive players find it harder than ever to create products and services that offer sustainable differentiation and are able to recover investments. Thus, they need to increase spend and efficiency at the same time while handling a higher-than-ever technological complexity. In this situation, traditional ways to define and measure a product experience fail. Focusing on customer experience with the product in the middle of an end-to-end experience journey has become key to success. The PwC Customer Experience Development Radar supports innovators in defining more differentiating concepts for components, products, services and appropriate business models, as well as closing the loop into measuring success - creating a proven approach to innovate for higher financial performance.
Approaches for excellence in automotive customer experience innovation
2014
8 Seiten, Bilder, Tabellen, 1 Quelle
Conference paper
Storage medium
English
Approaches for excellence in automotive customer experience innovation
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