The car manufacturers can achieve scale merit only by large-scale production to reduce the cost as much as possible. However, a large-scale production usually generates similar design, same manufacture and similar products. Moreover, the customers have increasing individuation demands since both the rich customers and ordinary customers desire to gain individuation products. The modularization can eliminate the conflict between customers and car manufacturers, thus satisfying not only large-scale production but also individuation customization. The automotive modularization design must follow the design principle. The division of sub-module and deepening of modular levels have significant impact on automotive modularization adaptability. To adopt the modularization method for automotive design, the OEMs needn't know design methods of all components except that they have to follow modularization design principle.
A Design Method for Future Automobiles
2012
13 Seiten
Conference paper
English
A Design Method for Future Automobiles
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