A product should evoke positive emotions in the customer. During product development a vast array of interpretations of abstract customer requirements - which is nearly impossible to fathom - opens up to the engineer, who is used to focusing on facts and figures. This entails the risk of not meeting these requirements with absolute accuracy. The application of Quality Function Deployment (QFD) offers a means of guiding the engineer through customers requirements, which are usually expressed in rather subjective or emotional terms. In addition to addressing the manifold requirements as such, weighting them is another direct outcome of this method, allowing costs and efforts to be optimized. The multidimensional field of steering behavior and steering feeling offers a wide variety of interpretations of the type of vehicle the customer would wish for. In this context several, mutually influencing product aspects such as steering system design, kinematics, chassis design, or perhaps merely the selection of suitable tires, could be attributable to a customer requirement which might have been worded as 'precise steering'. The specification of target parameters for the items named as the basis for the design process is the job of the engineer. Between these poles, i.e. the customers emotions and the facts and figures required by engineers, the application of QFD, a tried and tested method, is intended as a tool. Using the challenge to optimize steering behavior from the customers' point of view, the authors apply the advanced method, IMPROVE by QFD (Integrated Market Related Product Optimisation for Vehicle Engineering), to the European market. Aside from the approaches and the method itself, the presentation describes the experience gathered in the sedan segment in particular, including statements by more than 230 customers and representives of the press at different European locations.


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    Title :

    Optimization of steering behavior through systematic implementation of customer requirements in technical targets on the basis of quality function deployment


    Additional title:

    Optimierung des Fahrverhaltens durch systematische Implementierung der Kundenanforderungen bezüglich der technischen Ziele auf Basis des Qualitätsfunktionseinsatzes


    Contributors:


    Publication date :

    2006


    Size :

    16 Seiten, 14 Bilder, 6 Quellen


    Type of media :

    Conference paper


    Type of material :

    Storage medium


    Language :

    English





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