The Audi Auditorium Elektronik at Ingolstadt in Germany in June 2005 showed a much greater integration of mobile consumer electronic devices, such as the iPod, the MP3 player and USB sticks, into the vehicle with Bluetooth being the key enabler. However, a significant factor in the German carmaker's thinking, though, is that for all the increasing demand for the latest electronic items being available on the launch of a new model, that the 'over 60s' segment of its customer base is growing - and moreover that the purchasing power is highest among those aged between 60 and 70. This means, that the emphasis must be placed on helping the customer to operate the vehicle intuitively and safely rather than on patronising them. The Audi MMI (Multi Media Interface) system aims to keep enhancing ease of operation, safety and communication of information for older people, too. Gesture recognition by means of special 3D cameras, new display technologies and laser projections are important elements in the implementation of new concepts. Enhanced safety is assured by implementing assistance functions and intelligent information management such as call suppression if the momentary traffic situation is critical. Increasing globalisation is a further trend. The topic of navigation in Asian markets exemplifies the wideranging differences in requirements from one region to another. Navigation systems with 3D graphics, animated buildings and real-image representations are already standard there, and Asian characters and an MMI system optimised to each specific country are an absolute 'must'. In order to satisfy the credentials of a global player, all standards such as characters, modified system languages, differing national network standards and statutory requirements need to be met. In order to implement such regional differences rapidly that modular software will be needed. The solution to this dilemma involves designing the electronics in a vehicle in such a way that they can be subsequently updated and upgraded at any time. Bluetooth, the open standard that is valid worldwide for wireless close-range communication for voice and data in the license-exempt 2.4 GHz frequency band, looks set to be a vital key in this area.


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    Title :

    Ringing the changes


    Published in:

    Automotive Engineer ; 30 , 9 ; 40-43


    Publication date :

    2005


    Size :

    3 Seiten, 2 Bilder



    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English




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