This paper outlines a methodology and results employed during a study to model the consumer willingness to pay for fuel cell vehicles, a potential DI (disruptive innovation). The first part of the study provides a short overview on DI highlighting why the fuel cell family of technologies may represent an upcoming DI. From the post ante study of successful historical disruptive innovations a number of 'rules of adoption' can be sketched. Further narrowing of the focus on economic reasons for adopting provides a framework for which the willingness to pay for the new disruptive technology, such as, here, fuel cell vehicles, can be analysed during different phases of the market. This economic framework is then applied to the potential future market of fuel cell vehicles using information from a model that was built from vehicles during the build years 1994 to 2002 in the subcompact, compact and luxury class. The results presented in this paper concentrate on the subcompact and compact class of vehicles and supersede the initial results previously published. Finally, there is a short discussion on different pathways that this can be taken forward and used to help in policy decisions.


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    Title :

    Calculating the price trajectory of adoption of fuel cell vehicles


    Contributors:

    Published in:

    Publication date :

    2005


    Size :

    10 Seiten, 3 Bilder, 6 Tabellen, 27 Quellen




    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English




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