In the generally more dynamic modern business environment new modes of strategic planning have emerged, in which a premium is attached to the maintenance of flexibility in resource deployment. This paper discusses the principles involved, and considers the capacity of a segment of the sea ferry industry to exploit strategic flexibility as a means of coping with a rapidly changing environment. Potential sources of flexibility are examined in the paper and possible constraints identified. For the sector in question, it appears that strategic flexibility has been unduly limited by the nature of the resources employed, by prevailing corporate values, and by a tendency to respond to environmental uncertainty by short‐term reactions rather than long‐term measures. The general conclusion of the paper is that the sector examined, and possibly the industry as a whole, is strategically weak.


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    Title :

    Strategic flexibility in shipping: an examination of a sector of the short‐sea ferry market


    Contributors:

    Published in:

    Transport Reviews ; 8 , 4 ; 317-329


    Publication date :

    1988-10-01




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown