Results from a recent travel behavior survey are used to examine the impacts of generational and attitudinal factors on autonomous vehicle (AV) adoption and willingness to pay (WTP). Initial exploratory data analysis confirmed generational differences in various aspects of travel behavior. A structural equation model (SEM) was developed to capture the causal effects of different variables on AV adoption/WTP. In particular, Interaction effects with generational cohorts were analyzed. Generally, it could be inferred that WTP significantly and positively affects adoption levels, so do technology savviness, the desire for driving assistance/higher safety features, and mobility for non-drivers. The WTP is also affected by income, employment status, and previous technology experience. Further, our model suggests that millennials who appreciate the on-demand aspect of AVs are more likely to adopt a fully or partially automated vehicle. The middle-aged cohort (35–39 years old) as well as transit-user millennials are likely to have higher WTP values.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Millennials and automated mobility: exploring the role of generation and attitudes on AV adoption and willingness-to-pay


    Contributors:

    Published in:

    Transportation Letters ; 15 , 8 ; 871-888


    Publication date :

    2023-09-14


    Size :

    18 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown




    Exploring the attitudes of Millennials and Generation Xers toward ridesourcing services

    Azimi, Ghazaleh / Rahimi, Alireza / Jin, Xia | Online Contents | 2021


    Exploring the attitudes of Millennials and Generation Xers toward ridesourcing services

    Azimi, Ghazaleh / Rahimi, Alireza / Jin, Xia | Springer Verlag | 2022


    Aging Population and Automated Mobility: Exploring the Impacts of Land Use Patterns and Attitudes

    Sarker, Md Al Adib / Asgari, Hamidreza / Jin, Xia | Transportation Research Record | 2023


    Exploring the Self-Reported Long-Distance Travel Frequency of Millennials and Generation X in California

    Berliner, Rosaria M. / Aultman-Hall, Lisa / Circella, Giovanni | Transportation Research Record | 2018


    Exploring Individual Preferences and Willingness to Pay for Mobility as a Service

    Polydoropoulou, Amalia / Tsouros, Ioannis / Pagoni, Ioanna et al. | Transportation Research Record | 2020

    Free access