The current study quantifies the relationship between intrinsic in-flight cues, passenger satisfaction, affective commitment, trust, and behavioural intentions in passengers travelling in low-cost carriers and legacy airlines. As far as we know, this is the first attempt to employ a multi-group analysis to test (1) if passengers in low-cost carriers and legacy airlines, and also (2) if the group of mindful passengers and the group of less mindful ones, have significantly different perceptions about flights in Europe. A total of 304 cases of legacy airlines and low-cost carriers were used in data analysis. Overall, affective commitment and trust are mainly triggered by in-flight ambience and space/function. Satisfaction and affective commitment play a more important role in behavioural intentions. As expected, the findings do not reveal significant differences associated with the paths between low-cost carriers and legacy airlines in short-haul flights in Europe. Nevertheless, compared with less mindful passengers, mindful ones tend to be more critical about in-flight attributes and do not easily develop a committed relationship.
The role of intrinsic in-flight cues in relationship quality and behavioural intentions: segmentation in less mindful and mindful passengers
Journal of Travel & Tourism Marketing ; 34 , 7 ; 948-962
2017-09-02
15 pages
Article (Journal)
Electronic Resource
English
Taylor & Francis Verlag | 2016
|Taylor & Francis Verlag | 2006
|British Library Online Contents | 2000