This paper complements recent research on distribution in the airline industry by examining distribution channels for a range of surface transport businesses (coaches, rental cars, campervans, rail and inter-island ferries) in New Zealand. The study takes a national perspective, adopts a supply-side approach and is based on the analysis of information from in-depth interviews with selected providers. Particular emphasis is given to establishing the nature of the channels used and to the factors that contribute to differences and similarities in channel structures from one form of transport or product to another. Three broad classes of channels are identified: direct; conventional travel intermediaries; and local intermediaries. While carriers use multiple channels, broader patterns do emerge related to particular forms of travel and market segments.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Surface Transport Distribution Channels in New Zealand


    Subtitle :

    A Comparative Analysis


    Contributors:

    Published in:

    Publication date :

    2007-09-19




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown




    Transport in New Zealand

    Engineering Index Backfile | 1929


    Restructuring land transport in New Zealand

    Fielding†, Gordon J. / Johnston, Douglas C. | Taylor & Francis Verlag | 1992


    Transport Geography in Australia and New Zealand

    O’Connor, Kevin | Online Contents | 2015


    Attitudes towards public transport in New Zealand

    Murray, S. J. / Walton, D. / Thomas, J. A. | Online Contents | 2010


    Attitudes towards public transport in New Zealand

    Murray, S. J. / Walton, D. / Thomas, J. A. | Online Contents | 2010