This study examines how first-class airline travellers' perception of luxury goods influences the formation of their loyalty to first-class flights. Based on the proposed hypotheses, a conceptual model was developed and tested using empirical data collected from a sample of 202 first-class airline travellers in the USA. The results indicate that the five types of perceptions of luxury goods (e.g. quality, hedonism, conspicuousness, exclusivity, and the extended self) were generally associated with consumer attitudes towards first-class flights and thus led to well-being perceptions and perceived price fairness. In addition, well-being perceptions enhanced perceived price fairness, customer identification, and loyalty. Finally, alternative attractiveness moderated the relationship between consumer attitudes towards first-class flights and perceived price fairness. The results have important theoretical and managerial implications.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    First-class airline travellers' perception of luxury goods and its effect on loyalty formation


    Contributors:

    Published in:

    Current Issues in Tourism ; 20 , 5 ; 497-520


    Publication date :

    2017-04-04


    Size :

    24 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




    Luxury airline design

    Delius, Peter ;Slaski, Jacek | SLUB | 2005


    Luxury airline design

    Delius, Peter ;Slaski, Jacek | TIBKAT | 2005