This study expands on previous studies by examining the purchasers’ criteria choice of automobile in the Ghanaian market and establishing the factors that influence the purchase and estimating the choice of brand. The study examined 1,130 automobile owners. Data was collected on 20 automobile attributes considered important when purchasing an automobile. The preliminary result of the research show that five major factors— interior, safety, value for money, modernity, and economy—influence consumers to purchase a particular automobile. Conclusion can be drawn that a relationship exists between the influencing factors and the brands of automobiles purchased by respondents.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Determinants of Automobile Purchase and Brand Choice in Ghana: Multinomial Logit Approach



    Published in:

    Publication date :

    2014-10-02




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




    Determinants of Bus Passengers’ Loyalty: A Multinomial Logit Regression Approach

    Anh, Tran-Thi P. / Tho, Phan Cao / Nakamura, Fumihiko | TIBKAT | 2022



    Bayesian Multinomial Logit

    Washington, Simon / Congdon, Peter / Karlaftis, Matthew G. et al. | Transportation Research Record | 2009


    Multinomial Logit Regression

    Retherford, Robert D. / Choe, Minja Kim | Wiley | 1993


    Modeling dominated choice alternatives using the constrained multinomial logit

    Martinez, F. / Cascetta, E. / Pagliara, F. et al. | British Library Conference Proceedings | 2008