Abstract Transportation policy can be developed in a way that supports sustainable economic development, particularly in rapidly growing cities and megacities. While a range of sustainable transportation policies exists, encompassing supplyside and demand-side actions that can employ regulatory (command-and-control) or market-based (pricing) techniques, demand-side policy options and marketbased initiatives have been shown in several urban areas to be practical, achievable approaches to improving both mobility and environmental sustainability. Moreover, the study’s findings highlight the importance of the interactions that exist among successfulmobility policy, available technology, and institutional capability. These approaches, considerations, and areas of emphasis have resulted from the experience of several urban areas in both developed and developing worlds, including Bogotá, Singapore, Portland, Washington, D.C., and São Paulo, and were reinforced by the case study in Guangzhou.


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