This study uses consumer logistics theory as a framework to identify factors that may critically affect usage of high-speed rail for intercity business travel. The study is based on data gathered from 398 air travelers who were traveling for business purposes. LISREL is used to develop a measurement model that includes four consumer logistics functions: safety, connections, on-board amenities, and information. The final structural model shows 1) two of these functions, safety and connections, both positively related to travel effectiveness and efficiency and 2) effectiveness and efficiency both positively related to high-speed rail service usage intention. The model also shows that it is efficiency of high-speed rail rather than effectiveness that is most strongly related to usage intentions.
Understanding Preference for High-Speed Rail Service: A Consumer Logistics Perspective
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference ; Chapter : 56 ; 128
2014-10-31
1 pages
Article/Chapter (Book)
Electronic Resource
English
High speed rail passenger segmentation and ticketing channel preference
Elsevier | 2014
|High speed rail passenger segmentation and ticketing channel preference
Online Contents | 2014
|