Abstract Encouraged by the deregulation process in the Chinese aviation industry, three Chinese airlines have changed traditional air travel services in China by following the operation principles of western LCCs. Spring Airlines offers no frills, low fare travel with high quality; Shenzhen Airlines provides a high standard of service at a reasonable price while China United Airlines supplies simple, low fare and flexible air travel. Based on their innovative service activities, the three airlines have achieved considerable competitive advantage in the Chinese aviation industry.


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    Title :

    Service Innovation in the Chinese Aviation Industry: The Case of Chinese Low Cost Carriers


    Contributors:


    Publication date :

    2012-01-01


    Size :

    4 pages





    Type of media :

    Article/Chapter (Book)


    Type of material :

    Electronic Resource


    Language :

    English





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