It’s the first rule of marketing: don’t start with the product, start with the customer’s need. The customer seeking a drill bit, we are reminded, is really just seeking a hole.
Against the Driverless City
AVENUE21. Politische und planerische Aspekte der automatisierten Mobilität ; Chapter : 12 ; 221-236
2021-04-10
16 pages
Article/Chapter (Book)
Electronic Resource
German
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