Travel behaviour exploration of Mode choice is burdensome for leisure travel and is influenced by the heterogeneity of traveller preferences. One of the indicators of improvement in living standards is an increase in leisure travel. The research is an effort to comprehend the mode choice process of domestic tourists in India, which has witnessed rapid growth in the last 20 years. Data required for the study is collected through on-site personal interviews at selected tourist destinations having a distinct leisure value, viz., cultural and historical heritage. Two cities, Hyderabad and Delhi and are chosen as the study cities. Logit models depicting the mode choice decision of a tourist are developed for the two cities. In addition to traveller characteristics and mode characteristics, the level of importance accorded to modal characteristics is incorporated into the model framework. Analysis of modal share indicates that train takes a predominant share among the travel modes. The mode choice models developed indicate that all the modes are competing in Delhi, while in Hyderabad, paid modes of transportation w.r.t road (bus and taxi car), train, and self-driven car are in competition with one another. The value of travel time is found to be comparatively higher when compared to commuter travel for both destinations. Household income and the importance factor associated with hand budget are found to be significant variables influencing the choice of a mode while travelling to a historical heritage destination. The study results highlight the need to incorporate qualitative attributes in modelling of mode choices. The need to evolve specific strategies to improve the patronage of the public transport system is emphasised.
Mode Choice Behaviour in Leisure Travel: A Case Study of Indian Cities
Lecture Notes in Civil Engineering
National Conference on Recent Advances in Traffic Engineering ; 2022 ; Surat, India November 11, 2022 - November 12, 2022
2023-10-29
15 pages
Article/Chapter (Book)
Electronic Resource
English
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