Abstract There is a lot of discussion about the different levels of vehicle automation and when respective products will come to the market. When taking a closer look, one actually observes that different experts often talk about different scenarios even when contemplating the same level of automation. In order to generate a more comprehensive perspective on the different levels of automation and their timelines for market deployment, this contribution analyses expert interviews and extensive media research. The picture that emerges from this spans a deployment roadmap from automated shuttle services launching still this decade to automated highway driving and delivery services some 20 years into the future. Hypothetical scenarios for the San Francisco Bay Area are provided as potential examples.


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