Innovation from creative product design has become essential to the success of many companies. The products marketed must be specially distinguished from others to meet user demands. Consumers will prefer products that suit their needs and the visual impression that the product gives to their emotions or subjective feelings. With the demands of market competition regarding product innovation, it is necessary to apply new product development methodologies, such as emotional design or Kansei engineering. The application of Kansei engineering will have an impact on the design specifications of transportation and railway products based on consumer feelings and demands. The method employed in this writing is the literature review, intending to make existing data understandable and useful. Papers that applied KE types I, II, III, and IV as data sources were taken. Based on the study results, it can be concluded that each paper has its advantages and disadvantages, both in terms of the number of respondents and the stages of analyzing the data. It is also very important to propose a prototype design to ensure that the research results match expectations and needs.
An Established Scholar Review Towards Kansei Engineering for Railway Product Design
Advances in Engineering res
International Conference on Railway and Transportation ; 2022 ; Madiun, Indonesia October 06, 2022 - October 07, 2022
Proceedings of the International Conference on Railway and Transportation (ICORT 2022) ; Chapter : 8 ; 67-77
2023-03-31
11 pages
Article/Chapter (Book)
Electronic Resource
English
Research on Kansei Engineering and Its Application to Product Design
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