Abstract With the rise of multinational corporations, foreign auto companies have entered the country. In order to promote the development of the domestic auto industry and provide quality products and diversified choices for domestic auto consumers, a large number of joint ventures Cars took root in China and began to develop gradually. Among them, Nissan Motor Co., Ltd., with its own product advantages and international marketing strategy, has been in the leading position in China’s civilian passenger vehicles after years of operation and personnel training in China. This paper first briefly introduces the background and significance of research on the topic of Nissan’s marketing strategy in China, and then determines the brand positioning of Dongfeng Nissan in China. Through the summarization and extraction of existing marketing theory and automobile marketing theory at home and abroad, the theoretical basis of this research is determined.


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    Title :

    Dongfeng Nissan Marketing Strategy Research


    Contributors:
    Zhang, Jiaqi (author) / Gao, Ze (author)


    Publication date :

    2019-01-01


    Size :

    8 pages





    Type of media :

    Article/Chapter (Book)


    Type of material :

    Electronic Resource


    Language :

    English




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