The vast majority of all respondents have flown before, and a fair proportion have been to Europe by air. Great Britain was the most popular destination. A surprisingly large proportion of the market is making plans to fly to Europe within the next year. To the passengers, the most important services appear to be those that offer some kind of assurance or guarantee. Marginal frills and free offerings are the least important service items. Most market segments ranked the major service items the same way, ostensibly simplifying the airlines’ marketing task. To the general market, price seems less of a concern than the availibility of certain services. These and some other findings could have a significant bearing on the airlines’ European marketing strategy.
Travel Patterns and Service Preferences of Americans Flying to Europe
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ; Chapter : 50 ; 208-212
2015-01-01
5 pages
Article/Chapter (Book)
Electronic Resource
English
The 2001 National Household Travel Survey: A look into the travel patterns of older Americans
Online Contents | 2003
|Environmental and Travel Preferences of Cyclists
Online Contents | 1994
|Night flying experiments in Europe
Engineering Index Backfile | 1926