A helicopter is a specific product, not only because of the unique technical and operational characteristics of the equipment but also because of the relatively high production and operating costs. Until recently, the manufacturers of helicopter equipment in the Russian Federation, when developing a marketing policy, focused mainly on the value of production costs. However, the prospective buyer also takes into account the costs of the entire life cycle of a helicopter. This approach should not only be taken into account by Russian helicopter builders but also actively applied to reduce operating costs by introducing new design and technological solutions.
The Apprmulti-Purposet Input Formation for Purchasing Helicopters in Russia
Lect. Notes in Networks, Syst.
The International Scientific and Practical Forum “Industry. Science. Competence. Integration” ; 2019 ; Moscow, Russia November 28, 2019 - November 28, 2019
Industry Competitiveness: Digitalization, Management, and Integration ; Chapter : 57 ; 475-485
2020-02-25
11 pages
Article/Chapter (Book)
Electronic Resource
English
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