The purpose of this paper is to discuss major criteria used for survival as well as an analysis of the future of the airline industry. Specific marketing implications such as impact on service levels, price, and distribution are also highlighted. As well, results of a survey conducted in South Central Pennsylvania on airline selection for foreign travel were presented for orderly decision making purposes by airline executives.


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    Title :

    International Marketing of Airline Services: U.S. Versus Foreign Carriers


    Additional title:

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science


    Contributors:


    Publication date :

    2015-01-01


    Size :

    1 pages





    Type of media :

    Article/Chapter (Book)


    Type of material :

    Electronic Resource


    Language :

    English




    International Marketing of Airline Services: U.S. Versus Foreign Carriers

    Kaynak, E. / Kucukemiroglu, O. / Academy of Marketing Science | British Library Conference Proceedings | 1993





    AIRLINE MARKETING

    Online Contents | 1994