Green logistics marketing is becoming a more important aspect ofthe business to develop a socially responsible business, protect nature, attract new users, or penetrate a new market. The article analyzes the theoretical aspects of green logistics marketing, evaluates green logistics marketing tools, and examines the cases of green logistics marketing. The article uses the methods of scientific literature and case analysis. Green logistics marketing is a tool that helps preserve sustainability and the environment and strives for economic, social, and environmental well-being.
Green Logistics Marketing Case Studies Features
Lecture Notes in Intelligent Transportation and Infrastructure
International Conference TRANSBALTICA: Transportation Science and Technology ; 2024 ; Vilnius, Lithuania September 19, 2024 - September 20, 2024
2025-03-26
9 pages
Article/Chapter (Book)
Electronic Resource
English
Green Logistics and Marketing Features: Literature Review
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